Go Great Lakes Bay Goes To Super Bowl XLVI

Great Lakes Bay Region of Pure Michigan Touches Down at Super Bowl XLVI With Prominent Advertising Placement

As over 67,000 fans gear up inside Indiana’s Lucas Oil Stadium this Sunday to watch the showdown of Super Bowl XLVI firsthand, they’ll have a little piece of Pure Michigan before their eyes.

For the first time ever, Michigan’s Great Lakes Bay Regional Convention & Visitors Bureau will be featured in the Official Super Bowl Program as a prominent advertising sponsor.  In cooperation with the Holland Convention & Visitors Bureau, Michigan’s Great Lakes Bay Region is showcased in a full-page, full-color advertisement, branded under the nationally acclaimed Pure Michigan campaign. 

Boasting the simple tagline, “From the east coast to the west coast… It’s pure magic,” this striking full-page ad features the lush, rolling fairways of Michigan’s Great Lakes Bay Region, juxtaposed with Holland’s iconic De Zwaan windmill at sunset, showing the range of leisure travel opportunities that span the State of Michigan.

“This is a tremendous opportunity for Michigan’s Great Lakes Bay Region to gain national exposure and reach a captive audience of sports enthusiasts and leisure travelers.  By partnering with the Holland CVB and leveraging the power of the Pure Michigan brand, we were able to secure this prominent placement for our region and launch our regional tourism brand to an entirely new audience,” says Annette Rummel, President & CEO of the Great Lakes Bay Regional Convention & Visitors Bureau.

Apart from being seen by the thousands of fans in attendance at this year’s Super Bowl, the Great Lakes Bay Region’s full page advertisement will also be shared with over 590 million people expected to view the Official Super Bowl Program online.